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When we shop online, it’s common to do some research: starting with a simple Google search for the best products out there, your journey most likely takes a series of twists and turns through review sites, product pages, YouTube tutorials, and forum threads before you’ve decided which item is best for you. This research pathway is nothing new – people have done it since before the internet – but the world wide web certainly complicates things. Now that you’re no longer a “regular” at a brick-and-mortar store, how do e-commerce sites ensure you have a streamlined, personalized shopping experience?
If you're a small business owner or entrepreneur, you may be looking for ways to grow your company. An option many business owners choose is to approach angel investors for help with financing their idea. Angel investors invest in small businesses or startups that they have faith in and believe will succeed. Getting an angel investor on board can provide much-needed financial support for your business. But how do you go about successfully talking to these potential investors?
The growth of biometrics in e-commerce is inevitable. Therefore, you should consider providing multiple ways to use biometrics in your store, as well as offering additional options for securing your customers' data.
Biometrics can offer quite a few conveniences and advantages for your business, and the article reveals the main ones.
Bumper ads give better reach. You can get 2x more impressions and unique users. That's the result we got last year. But don't jump to conclusions. We asked our in-house PPC expert, Vera Ryabinina, which format of advertising to choose.
This year will be the first time in its long history that the e-commerce market will see negative revenue growth — a 2.5% drop versus the 10% growth predicted for 2022 a year ago. Are figures below expectations “normal” and is there something to be done about this? Let's try to get this straight.
Consumer-generated content can help you spread a word about your brand and products, convert more users into customers, and the sweetest part — give you all this at reduced costs for user acquisition. We've compiled examples of user-generated content so that you could look through the options and pick the ones that work for you.
